The final days of Google

Robert X. Cringley has an interesting essay on what could spell Google's demise...

Back in the 1990s Bill Gates said the company that would eventually beat Microsoft probably had yet to be founded, by which he meant that Microsoft was in such a strong position that only something truly disruptive -- a whole new business -- would have a chance to unseat Redmond. Some people think the company Bill was describing back then might be Google. I don't know if that's the case or not, but it leads me to ask this question: If Google, itself, is to be eventually beaten by some other company, does THAT company yet exist? I don't think so. But unlike the scenario envisioned by Gates, I have a pretty good idea where we'll find the founders of that Google-beating start-up. I think they are working right now at Google.